Turning performance reels into real performance.

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Content remains king in the digital marketplace.

Cloud Media Center (CMC) understands that demand

Content is what both advertisers and publishers need to succeed. Cloud Media Center (CMC) understands that demand, partnering with proven production powerhouses to provide a year-round array of premium short-form and long-form video content — covering football, basketball, baseball, soccer and more — featuring both male and female athletes from the highest reaches of the sports world.

You will have front-row access to all of CMC's prized content partners

As a player in the King's court, you will have front-row access to all of CMC's prized content partners. For example, CampusLore produces volumes of high-energy, star-studded sports videos through its unique access to more than 2,000 of the most celebrated athletes in the world — collegiate stars that have gone on to amazing heights as professionals.

Realize the benefits within the collegiate ecosystem

We have deep relationships inside the collegiate ecosystem with alumni, teams, conferences, and the NCAA at large. We have insider groups rights to superstar athletes across a year-round array of sports and a full suite of associations:

NFLPA logo WNBPA logo NBPA logo MLBP logo Heisman Trophy logo USWNT Players logo

who we serve

Bringing content producers, advertisers and publishers together under one virtual roof, our collaborative platform optimizes the workflow continuum from video production to targeted distribution of ad-appended content. We have developed a customized dashboard for each constituency equipped with advanced, real-time analytics for highly efficient and effective campaign management. Our ability to distribute ad-embedded video content to a microtargeted audience of sports enthusiasts is what sets us apart. We can ensure ads will be viewed by the right people, which results in high click-through and conversion rates for advertisers.

Content Producers

Content Producers will connect with the two groups they need to succeed: sports-aligned advertisers and publishers. CMC's powerful publisher network — distributing to a 100% sports audience — will expand the reach and targetability of your content. CMC advertisers will embed their ads in your content — made available in a searchable aggregate database — and target those ads geographically and demographically through CMC's network of national and local sports publishers. Content producers will need just a single contract with CMC rather than a multitude of contracts with individual publishers. Best of all, content producers will share in the profits generated from the ads embedded in their content.

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Advertisers

Advertisers append their ads to high-quality, high-impact sports video created by CMC content producers and distributed by our national network of publishers. CMC's platform microtargets “opted-in” consumers, delivering a predisposed buyer pool which translates into high click-through and conversion rates. CMC advertisers will see an unmatched ROI from their ad campaigns by utilizing real-time, easy-to-understand backend analytics built into the CMC platform dashboard. Advertisers will have all the tools and data they need to optimize their ad campaigns and maximize revenue.

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Publishers

Publishers will have unlimited access to CMC's stable of content producers — opening the door to volumes of searchable, high-quality, ad-appended video content to publish across their networks. Publishers will have the capability to target content and ads to specific locations and demographics. And it gets even better: CMC's industry-leading Accelerated Payment Option (APO) speeds rev-share payments to publishers for the ad dollars they generate. CMC publishers will have the option of signing onto a plan that delivers accelerated payments based on monthly impressions. This protects publishers from 60- to 90-day advertiser rev-share delays, which translates into much shorter-term carrying costs.

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Introducing: Cloud Media Center — The New, Sizzling-hot Sports-video Distribution Platform.

Watch the video below to see what all the excitement is about — EXPERIENCE THE DIFFERENCE!

how it works

Number One

step one

Content producers develop high-quality video content that is made available to advertisers and publishers through the CMC collaborative platform.

Number Two

step two

Utilizing the platform's customized dashboard, advertisers create a campaign by selecting specific content that aligns with their product or service and embedding their ad to a pre-roll or mid-roll ad position.

Number Three

step three

Advertisers set targeting parameters and select specific publishers within CMC's network

Number Four

step four

Publishers push out relevant content with embedded ads based on advertisers' targeting requirements.

Number Five

step five

Advertisers make real-time campaign optimizations using CMC's sophisticated backend analytics.

in the news

To read more and stay up to date with stories, visit our news page

05.05.23

CLOUD MEDIA CENTER (CMC) TEAMS UP WITH SMAR+, ADDING ANOTHER SUPPLY-SIDE PLATFORM (SSPs) TO OUR ELITE ROSTER.

Cloud Media Center (CMC) welcomes Smar+ to its roster of video advertising platforms —a leading SSP, Smar+, was created with the user in mind, engages target audiences through its digital marketplace and enhances campaign KPIs with its unique skills.

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04.21.23

CLOUD MEDIA CENTER (CMC) TEAMS UP WITH CHIEF’S FOCUS, WELCOMING ANOTHER STAR PLAYER TO OUR NETWORK OF ELITE DIGITAL SPORTS PUBLISHERS

Cloud Media Center (CMC), a leader in the sports video distribution space, recently gained another “player” to its roster by announcing the addition of Chief’s Focus Chiefs Focus – Kansas City Chiefs Insider Info and More), a popular fan site supporting the Kansas City Chiefs.

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04.07.23

CLOUD MEDIA CENTER (CMC) JOINS THE TEAM WITH RESET DIGITAL, ADDING ANOTHER SUPPLY-SIDE PLATFORM (SSPs) TO OUR ELITE ROSTER.

Cloud Media Center (CMC) welcomes Reset Digital to its roster of video advertising platforms —a leading SSP with offerings from marketplaces and marketing technology platforms enable marketers to establish more meaningful connections than ever before with niche audiences, including the largest market of diversely owned and run publishers.

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03.24.23

CLOUD MEDIA CENTER (CMC) PARTNERS WITH BLACK N’ GOLD HOCKEY, WELCOMING ANOTHER POWERHOUSE PLAYER TO OUR NETWORK OF ELITE DIGITAL SPORTS PUBLISHERS

Cloud Media Center (CMC), a standout in the sports video distribution space, recently added another “player” to its roster by announcing the addition of Black N’ Gold Hockey (blackngoldhockey.com), a highly valued fan site supporting the Boston Bruins.

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03.03.2023

CLOUD MEDIA CENTER (CMC) JOINS THE TEAM WITH EMX, ADDING ANOTHER SUPPLY-SIDE PLATFORM (SSPs) TO OUR ELITE ROSTER.

Cloud Media Center (CMC) welcomes Engine Media Exchange (EMX) to its roster of video advertising platforms —a leading SSP with “end-to-end” technology and programmatic solution, with published preliminary results demonstrating the usefulness of utilizing data at the SSP level.

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02.27.23

CLOUD MEDIA CENTER (CMC) PARTNERS WITH LA RAMS NEWS, WELCOMING ANOTHER POWERHOUSE PLAYER TO OUR NETWORK OF ELITE DIGITAL SPORTS PUBLISHERS

Cloud Media Center (CMC), a staple in the sports
video distribution space, recently widened its reach by announcing the addition of the Los Angeles
Rams News (laramsnews.com), a highly valued fan site supporting the Los Angeles Rams.

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02.20.23

CLOUD MEDIA CENTER (CMC) JOINS FORCES WITH FREEWHEEL, ADDING ANOTHER SUPPLY-SIDE PLATFORM (SSPs) TO OUR ELITE ROSTER.

Cloud Media Center (CMC) welcomes Freewheel to its roster of video advertising platforms — an addition that allows customers to unlock the full potential of campaigns while reaching their target audiences.

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02.17.23

CLOUD MEDIA CENTER (CMC) PARTNERS WITH INHALE SPORTS, WELCOMING ANOTHER POWERHOUSE PLAYER TO OUR NETWORK OF ELITE DIGITAL SPORTS PUBLISHERS

Cloud Media Center (CMC), a Media Center fan favorite in the sports video distribution space, has dramatically expanded its reach by onboarding Inhale Sports, a high-traffic, highly respected sports fan site covering college and professional teams.

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02.13.23

CLOUD MEDIA CENTER (CMC) PARTNERS WITH XANDER, WELCOMING ANOTHER MEMBER TO OUR ROSTER OF ELITE ROSTER OF SUPPLY-SIDE PLATFORMS (SSPs)

Cloud Media Center (CMC) welcomes Xander to its roster of video advertising platforms — an addition that allows customers to unlock the full potential of campaigns while reaching their target audiences.

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01.09.2023

CLOUD MEDIA CENTER (CMC) PARTNERS WITH PRIME TIME SPORTS TALK, WELCOMING ANOTHER POWERHOUSE PLAYER TO OUR NETWORK OF ELITE DIGITAL SPORTS PUBLISHERS

Cloud Media Center (CMC), a Media Center in the sports video distribution market, has significantly increased its reach by bringing on its latest publisher, PrimeTimeSportsTalk.com, a national sports outlet covering all sports.

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12.06.2022

CLOUD MEDIA CENTER (CMC) PARTNERS WITH PUBMATIC, WELCOMING ANOTHER MEMBER TO OUR ROSTER OF ELITE ROSTER OF SUPPLY-SIDE PLATFORMS (SSPs).

Cloud Media Center (CMC)welcomes PubMatic to its roster of
video advertising platforms — an addition that brings over 1.5 trillion advertiser bids per day
creating a global infrastructure to make the most of the customer’s value.

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11.02.2022

CLOUD MEDIA CENTER (CMC) PARTNERS WITH HUSKERMAX, WELCOMING ANOTHER MEMBER TO OUR ROSTER OF ELITE DIGITAL SPORTS PUBLISHERS.

Cloud Media Center (CMC), a fan favorite in the sports
video distribution space, has once again expanded its reach by onboarding
https://www.huskermax.com/ , a college fan site covering none other than the Nebraska
Cornhuskers!

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010.30.2022

CLOUD MEDIA CENTER (CMC) PARTNERS WITH NDNATION, WELCOMING ANOTHER POWERHOUSE PLAYER TO OUR NETWORK OF ELITE DIGITAL SPORTS PUBLISHERS.

Cloud Media Center (CMC), a Media Center
favorite in the sports video distribution space, has dramatically expanded its reach by
onboarding https://ndnation.com , a high-traffic, highly respected college fan site covering
Notre Dame and its sports teams.

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09.25.2022

CLOUD MEDIA CENTER (CMC) SIGNS ANIVIEW TO ITS ROSTER OF SUPPLY-SIDE PLATFORMS (SSPs).

Cloud Media Center (CMC), a new player in the sports
video production and distribution space, welcomes Aniview to its roster of video advertising
platforms — an addition that brings over 15 billion impressions per month.

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08.21.2022

CLOUD MEDIA CENTER (CMC) SIGNS ADITUDE TO ITS EXPANSIVE ROSTER OF SUPPLY-SIDE PLATFORMS (SSPs).

Cloud Media Center (CMC), a new player in the sports
video production and distribution space, welcomes Aditude to its elite team of video advertising
platforms — an addition that brings 25-plus years of experience in digital media and boasts
billions of daily ad impressions across a portfolio more than 1,400 websites.

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07.14.2022

CLOUD MEDIA CENTER (CMC) PARTNERS WITH YARDBARKER, WELCOMING A POWERHOUSE PLAYER TO ITS EXPANDING NETWORK OF ELITE DIGITAL SPORTS PUBLISHERS.

Cloud Media Center (CMC), a high-flying startup in the sports video distribution space, has dramatically expanded its reach by onboarding Yardbarker.com, a high-traffic, highly respected publisher covering a full suite of sports — from football to tennis from basketball to boxing.

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06.07.2022

CLOUD MEDIA CENTER (CMC) SELECTS UNRULY SSP FOR CTV & VIDEO MONETIZATION

Cloud Media Center (CMC), a new well-positioned player in the sports video distribution space, has added Unruly, a leading global video and Connected TV (CTV) advertising platform, to its A-list team of video advertising SSPs.

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05.21.2022

CLOUD MEDIA CENTER (CMC) NAMED ONE OF THE BEST MEDIA STARTUPS IN FLORIDA

CMC Earns a Spot on the Elite List of “101 Best Florida Media and Entertainment Companies and Startups”

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04.11.2022

CLOUD MEDIA CENTER (CMC) ONBOARDS ICONIC UNIVERSITY OF TENNESSEE SPORTS PUBLISHER, ROCKY TOP INSIDER (RTI), ADDING ANOTHER ELITE SITE TO ITS NETWORK

CMC Continues to Build Its Video Distribution Footprint Partnering with a Mix of Local, Regional, National and International Publishers

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02.08.2022

CLOUD MEDIA CENTER (CMC) ADDS INTERNATIONAL CONTENT HUB, VIDEO ELEPHANT, TO ITS ELITE ROSTER OF CONTENT PROVIDERS

CMC Rounds Out Its Sports Video Offering to Publishers with VideoElephant Syndicated Content that Covers All Major Sports from Football to Soccer to MMA

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01.20.2022

CLOUD MEDIA CENTER (CMC) LAUNCHES ROBUST SOCIAL MEDIA CAMPAIGN SHOWCASING CUSTOM SPORTS VIDEO CONTENT OFFERINGS TO PUBLISHERS, ADVERTISERS

Video distribution startup Cloud Media Center (CMC) has launched a wildly successful social media campaign, boasting hundreds of thousands of impressions tied to its customized short-form sports video content — and more than a hundred thousand completed video views since rollout.

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10.20.2021

CLOUD MEDIA CENTER (CMC) SCORES ORIGINAL ATHLETE-FOCUSED SPORTS CONTENT THROUGH PARTNERSHIP WITH CAMPUSLORE

Cloud Media Center (CMC) has teamed up with CampusLore, a sports-content and production company with unlimited access to current and retired professional athletes, including the most celebrated players in the NFL and NBA.

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08.25.2021

CLOUD MEDIA CENTER (CMC) PUMPS UP ITS ADVERTISING INVENTORY PARTNERING WITH HOLLYWOOD-BASED CONTENT PRODUCER, TRIGGER PRODUCTIONS

Cloud Media Center (CMC) — a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group.

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team

Meet the faces behind CMC

Bob Portrie

Chairman and CEO

Jay Handline

President

Sri Ravi Bandaru

Chief Technology Officer

Jay Hoffman

Chief Financial Officer

Thomas “TJ” Fraser

Head of Legal

Sarah Villella

Controller