who we are

Content Producers

CMC is a virtual one-stop shop for sports-focused content producers. We make your content available on a searchable database to our national network of sports-aligned advertisers for pre-roll and mid-roll insertions. CMC then distributes your ad-appended content to our national publisher network targeting a 100% sports audience. We also support OTT/CTV distribution and linear addressable TV capabilities.

the winning formula

CMC publishers distribute your ad-embedded content based on targeting requirements. Our custom dashboard provides detailed, easy-to-understand analytics to enable content producers to maximize views and CPM. Best-in-class geotargeting connects content to its ultimate fanbase. Content producers utilizing our platform and dashboard will consolidate their process, eliminating the need for separate agreements with an array of advertisers and publishers.

Powerful Proprietary Media Player

CMC‘s best-in-class HTML5 proprietary Media Player provides fast, powerful capabilities to give content producers the competitive edge they need to succeed in an increasingly crowded digital marketplace:

  1. Leverage the highest-quality global content across a year-round array of sports, including football, baseball, basketball, soccer and more
  2. Deliver a seamless, optimal viewing experience across multiple devices
  3. Maximize revenue

Key differentiators

  1. Access an array of content formats — from one-minute video clips to hour-long live shows — through a simple URL login
  2. Leverage integrated ad support to dramatically increase yield and fill rate
  3. Reduce OVP costs with no licensing, storage or serving fees

Content producers will receive customized, easily digestible, real-time backend reporting with drill-down detail. CMC offers one of the most comprehensive “video diagnostics” analytics anywhere in the marketplace — enabling content producers to fully maximize ad rev-share dollars.


Through our distribution partners, we reach a one-hundred percent sports audience that the CMC platform micro-targets by drilling down into specific locations and demographics. By example these are the demographics of one of our content producers:

Adults 18-49

53% of
total population

Male 18-49

57% of
age group

Female 18-49

43% of
age group


12% of
total population

Gold Mine of High-Impact, Star-Studded Content

CMC aggregates all-original, high-quality, athlete-featured content and makes it available in a rich, expansive content library equipped with well-defined categories and keyword searchability.

First, CMC makes its inventory available to advertisers for pre-roll and mid-roll ad insertions.
Second, CMC makes the ad-appended content available to its team of sports-aligned publishers to distribute — and share in rev-share dollars.

Taylor’d — Hosted by Taylor Bisciotti, NFL Network Anchor

One of CMC’s hottest, most popular new content concepts — currently in production for the kickoff of football season — is “Taylor’d,” featuring NFL Network Anchor Taylor Bisciotti, who sits down, one-on-one, with A-list football players to discuss the biggest matchups of the season, team schedule breakdown, players to watch, Super Bowl predictions, personal training regimens, and more.


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