How We Serve Our Publishers

CMC provides Publishers with unlimited access to the hottest sports video content online.

Through our collaborative platform of national Advertisers and Sports Video Producers, CMC is your pipeline to high-quality, ad-embedded sports content. Our in-house Sports Video Producer, CMC Sports, creates the hottest, highest-quality sports video content in the marketplace. With inside access to more than 2,000 of the most celebrated athletes in the world—male and female collegiate stars that have gone on to amazing heights as professionals—you get entertaining original content that is sports-centric, team-centric, and/or player-centric based on your needs.

CMC Publishers are also guaranteed monthly ad dollars from the ad-appended content that is distributed on your network(s). Plus, if you’re a Publisher who also produces videos—we can accept your video content, syndicate it and push it out onto our platform and provide you with a share of the revenue generated from the content you created.

All-Inclusive Platform and Distribution

CMC provides a rich, fully searchable library of the hardest-hitting sports videos online. Our end-to-end platform equipped with a customized Publisher dashboard serves up real-time analytics and drill-down detail to give you all the tools and data to maximize views and CPM.

CMC will consolidate your process and reduce the need for separate agreements with an array of Sports Video Producers.

Ad-Supported and Programmatic Services

We offer fully automated, programmatic advertising to streamline ad campaigns at the highest level of security. Ad placements are automatically bought through the CMC platform with minimal hands-on effort. This provides solutions to the buy-side with a more sophisticated, efficient approach.

Key Differentiators

We create original sports video content unique to each Publisher.

Our dashboard previews every video available inside the CMC Sports library through a simple URL login.

Our proprietary CMC Video Player has built-in header bidding, which drives monetization and reduces latency.

CMC Video Player Showcase

Experience the quality of CMC’s best-in-class HTML5 proprietary video player.

It provides fast, powerful capabilities to give Publishers the competitive edge they need to succeed in an increasingly crowded digital marketplace:

  1. Choose from an array of content formats—from short-form to long-form—through a simple URL login.
  2. Leverage integrated ad support to dramatically increase yield and fill rate.
  3. Reduce OVP costs with no licensing, storage, or serving fees.

The CMC Video Player Showcase is refreshed on our site weekly, where we share professional and collegiate sports news from around the world. Each week, you get a sneak peek of recently produced CMC Sports video content. Most of the videos seen on our CMC Video Player are original content produced by CMC Sports. Everything else is syndicated by other Sports Video Production partners.