Win big with our advertisers

We distribute ad-appended video content to a microtargeted audience of sports enthusiast through our Publishers’  networks.

With unique exclusive access to more than 2,000 top-tier athletes, we produce original, high-quality sports video content and distribute it to micro-targeted audiences using a sophisticated, AI-driven platform.

CMC Sports and our Sports Video Production partners offer a powerfully efficient one-stop shop for digital advertisers. Our premium, all-original content is delivered to a 100% sports audience through our high-powered digital distribution network as well as across OTT and CTV platforms.


Original, High-Quality Content

You get unlimited access to hundreds of short-form and long-form videos in a sortable database equipped with well-defined content categories and keyword searchability.

Custom Branded Content

We offer original branded content developed through an all-inclusive process that includes talent and procurement management and content distribution.

Digital Distribution Network

100% college/pro sports audience with content distributed to a vast network of sports fan sites plus bonus distribution via partners like Sports Illustrated, SB Nation, McClatchy, and Yahoo Sports

Real-Time Analytics

You get back-end reporting with drilled-down details including the most comprehensive “Video Diagnostic” analytics in the marketplace with ComScore, Google Analytics, and Adobe Analytics integration.

Display Inventory

Our display inventory provides cost-effective reach and crucial scale for digital advertisers. CMC offers various display options, including companion ads and in-video display units, across multiple channels, including desktop and mobile, opening the door to cross-device reach and exposure.

Ad-Insertion Inventory

Pre-roll, mid-roll, and post-roll ad placements are tied to existing video clips featuring superstar athletes across football, basketball, baseball, hockey, soccer, and more.

Engaged Audience and Powerful Distribution Channels

We have extensive distribution capabilities that reach microtargeted “opted-in” consumers translating into high click-through and conversion rates.

OTT Partnership and Distribution

You get access to content-aligned advertising and sponsorship inventory in original 30-minute and 60-minute shows on OTT platforms, including Roku, Crackle, Tubi, Fubo Sports Network, and STIRR.

All-Inclusive Dashboard

Our customized all-inclusive dashboard provides overarching “mission control” that eliminates the logistical nightmare of managing an array of different dashboards and platforms. CMC streamlines and consolidates your processes into one single all-inclusive dashboard.

Addressable TV Capabilities & CTV Distribution

CMC offers linear addressable TV capabilities—the ability to deliver different ads to different households watching the same program.

Addressable TV enables Advertisers to shift from targeting programs to targeting audiences.

Our OTT video streams directly through the internet and can be delivered through CTV.

Our videos can also be accessed from connected mobile devices and computers mirroring “device agnostic” capability.

OTT Partnership and Distribution

CMC‘s best-in-class HTML5 proprietary CMC Video Player provides fast, flexible, powerful capabilities to give Advertisers the competitive edge they need to succeed in an increasingly crowded digital marketplace:

  1. We offer the highest-quality content across a year-round array of sports, including football, baseball, basketball, hockey, soccer, and more.
  2. We deliver a seamless, optimal viewing experience across multiple devices.
  3. You maximize revenue.

Score with Seamless Advertising

Check out how a variety of different ads can be woven into our high-energy sports videos.

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Standard Video Ad

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Companion Banner Ad

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In-Video Display Ad

CMC offers programmatic, direct, and sponsorship ads.  Programmatic ads allow Advertisers to target their ads more precisely than traditional methods. Direct ads allow Advertisers to buy ad space directly from our Publishers. This gives our Advertisers more control over the placement of their ads. Sponsorship ads allow Advertisers to sponsor a specific video, thus giving them more creative control over their ads.

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If you’re interested in advertising through our network, let’s connect.